Good Design is Simpler than you Think

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Someone has defined innovation this way: “Fail fast, fail forward, and don’t fail the same way twice.” We always add: “And write everything down.”

Field Notes makes quality pocket notebooks that several team members regularly use to keep track of to-dos and good ideas. A recent release highlights the work of Dieter Rams, a globally influential designer, and includes Rams’ ten principles of good design.

GOinnovation designs research-based human development experiences for the good of everybody, everywhere. We find these principles to be applicable more broadly to the field of human-centered design, which includes both tangible products and intangible spaces and experiences. They’re worth reflection (and Field Notes is worth checking out if you’re unfamiliar):

  1. Good design is innovative.
  2. Good design makes a product useful.
  3. Good design is aesthetic.
  4. Good design makes a product understandable.
  5. Good design is unobtrusive.
  6. Good design is honest.
  7. Good design is long-lasting.
  8. Good design is thorough down to the last detail.
  9. Good design is environmentally friendly.
  10. Good design is as little design as possible.

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