Someone has defined innovation this way: “Fail fast, fail forward, and don’t fail the same way twice.” We always add: “And write everything down.”

Field Notes makes quality pocket notebooks that several team members regularly use to keep track of to-dos and good ideas. A recent release highlights the work of Dieter Rams, a globally influential designer, and includes Rams’ ten principles of good design.

GOinnovation designs research-based human development experiences for the good of everybody, everywhere. We find these principles to be applicable more broadly to the field of human-centered design, which includes both tangible products and intangible spaces and experiences. They’re worth reflection (and Field Notes is worth checking out if you’re unfamiliar):

  1. Good design is innovative.
  2. Good design makes a product useful.
  3. Good design is aesthetic.
  4. Good design makes a product understandable.
  5. Good design is unobtrusive.
  6. Good design is honest.
  7. Good design is long-lasting.
  8. Good design is thorough down to the last detail.
  9. Good design is environmentally friendly.
  10. Good design is as little design as possible.

Rory Tyer is an executive coach, expert facilitator, writer, and videographer who thrives on asking powerful questions. He is the creator and host of Work Like a Human, the GoInnovation podcast, and has worked with or coached leaders in several countries from organizations such as Toyota, Amazon, Chick-fil-a, World Vision International, Coca-Cola, and St Jude Children’s Hospital. He currently lives in Tupelo, MS, with his wife, two daughters, and two pit bulls. Find him on Twitter or LinkedIn.

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Good Design is Simpler than you Think

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